Each year brings a new wave of digital marketing trends, giving businesses better opportunities to connect with their target audiences. It’s time to start thinking about updating your strategies to encompass the latest tools, technologies and best practices.
Here are the top digital marketing trends taking centerstage in 2020 and beyond.
Voice Search OptimizationA solid SEO strategy is a must-have for today’s businesses, helping to reach qualified leads through the power of search. But, as more and more people use voice technology, SEO planning will need to account for a new set of keywords. (Think about what you would ask a friend about a specific product or service, rather than what you might type into Google.) By creating conversational content, you’ll have a better chance of reaching targeted customers and generating the right traffic to your site.
Hyper-Focused TargetingHistorically, content marketing efforts have aimed to expand your digital reach, connecting with as many users as possible. Today’s strategies are more focused, generating qualified traffic and growing an audience that is genuinely interested in your products and services. Emerging business intelligence tools will continue to help companies turn their data into smarter digital marketing strategies in 2020.
Enhanced Digital ExperienceUser experience has always been an important part of your digital presence, but this year, more than ever, businesses should spend time creating immersive brand stories and exceptional user experiences. This comes down to having a clean, user-friendly website with quality content that helps users complete a purchase or learn more about your what you have to offer.
Data-Informed Video AdvertisingVideo advertising is an easy way for your target audience to absorb information about your business. But in 2020, it’s not enough to create compelling video content alone. Today’s consumers want to watch videos that reflect the products and services they're interested in, at the exact time they are making their purchasing decisions. A data-informed approach can ensure you’re targeting the right audience with the right messaging at the right time in order to increase engagement and conversion.
Interactive ContentIn the years to come, we’ll see more brands replacing static content with interactive quizzes, polls, 360-videos and more. Interactive content is highly effective at educating and engaging perspective clients. And, in today’s experience-driven world, consumers expect fun, memorable content that allows them to feel connected to their favorite brands.
Comporium Media Services
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Although our primary focus is in the digital space, we can meet your customers wherever they are—online, on the air or in print, with solutions that will generate and convert traffic while extending your reach. To learn more, visit www.comporiummediaservices.com.