By David Little, VP, Corporate Media Sales & Service
I want you to read this blog, but there’s something you need to do first.
Go to Google's Mobile Friendly Test Site and enter the URL of your company’s website. A few minutes after you click the “Analyze” button, you’ll see a report on whether or not your website has a mobile-friendly design. You’ll find out, for example, if the text is too small to read on a smartphone, or if the content is too wide.
Why is this mobile-friendly information so important to know? Because marketing today is totally different than it was five years ago — both in terms of strategy and the mediums used. In the past, businesses just put an advertising image in front of a potential consumer. Today, the emphasis is on your company’s virtual doorway and how it displays in mobile search; buying decisions are being made based on content that appears on a mobile screen.
The hub of mobile search is your company’s website, so if it’s not designed for mobile optimization, there can be big problems. When customers visit your website using a mobile device and have to pinch the screen to make the content bigger, it means your website is not optimized for mobile. Research shows that 80 percent of people who land on a non-optimized site will not return to the site. But the non-returning visitor isn’t the only problem.
Another issue is search engine optimization. In May 2015, Google changed its algorithm based on a site being mobile friendly or not. (This move was called “Mobilegeddon” in the industry.) Search results now identify mobile-friendly websites, and those sites are pushed to the top of the list. Webites that do not have a mobile-friendly design end up farther down the list, lowering the chances of being found by prospective customers. Where do you want your company to be?
The good news is that ever since Comporium began focusing on website development seven years ago, we’ve always provided mobile solutions. When Google makes a change in what it wants, Comporium changes our services to accommodate the new algorithm. Whether your company is planning its first website or has one that needs updating, Comporium can help. Our professionals will walk you through the process of creating a mobile-designed site and make sure yours is ready to take full advantage of today’s mobile world.
To get an overall peek into what your company looks like online and how customers see you, go to Free Snapshot Report for an online business analysis report, at no cost to you, from Comporium Media Services.