There are plenty of marketing agencies out there, and they all claim the power to transform your business. But for any investment to be worth you while, you need to spend time finding a solution that suits your specific goals and challenges. Here’s why and how you should vet a digital marketing agency before hiring them.
Experience CountsCheck to see how long your perspective marketing agency has been in business before making a decision. A seasoned agency will be able to show you a portfolio, so you know what to expect, and what type of clients their team has worked for in the past. Once you’re on board with their style and process, ask for a list of references before sealing the deal. Client reviews are one of the best ways to vet an agency.
Shared Vision is ImportantWhile digital marketing agencies can help take your creative assets or marketing strategies to the next level, don’t forget that you are the brand expert. You know your industry and goals firsthand, and likely have a vision of what you’d like to achieve.
Be open and honest about your expectations, and give the agency a chance to respond and discuss what is possible. If you feel that your feedback is being heard and applied, you’re probably on the right track. But, if you don’t think you can agree on a shared vision, you should probably keep looking.
Communication is KeyThe vetting process also gives you the opportunity to observe a digital marketing agency’s communication style. During your initial consultation, ask them to walk you through the high-level plan of action, expected timeline and intended results. Pay attention to how their team interacts with yours. If it doesn’t seem like a good fit, it might be best to explore other options. After all, you’ll likely be working with the agency for an extended period of time, and want each project to run as smoothly as possible—from beginning to end.
Comporium Media Services
If you’re looking for a digital marketing agency that can deliver exceptional results for your business, we can help. CMS is a multi-service marketing agency—so whatever your goals may be, we can make them happen — from SEO keywords to new website launches and compelling social media posts.
Although our primary focus is in the digital space, we can meet your customers wherever they are—online, on the air or in print, with solutions that will generate and convert traffic while extending your reach. To learn more, visit www.comporiummediaservices.com.