Digital signage has proven to be a great tool for improving customer experience, promoting engagement, and generating sales. Its emerging capabilities are transforming what is possible, helping boost brand awareness like never before.
Here are the key digital signage trends to incorporate into your 2020 marketing strategies.
Cloud-Based DeploymentManual, on-premise digital signage will continue to be surpassed by its cloud-based alternative. That’s because digital signage platforms on the cloud are less expensive to maintain, easier to set up, and more intuitive to use. Cloud-based systems can be managed from anywhere, at any time—giving companies more flexibility and a greater return on their investment.
Interactive ContentInteractivity will be a key component of digital displays in the coming years. Whether answering FAQ’s, aiding product discovery, or helping the checkout process, interactive signage can help fill knowledge gaps and spread awareness surrounding your brand and products. Interactive signage not only provides an enhanced customer experience, it can also track and deliver data about buying patterns and consumer interest. For this reason, we’ll see more and more interactive displays in 2020 and beyond.
Storytelling ApproachIn today’s experience-driven market, businesses are moving away from static selling and shifting more toward storytelling. Digital signage is a powerful tool for creating compelling brand and product stories, with the ability to share highly targeted, customized content that engages, informs and delights—all at the same time.
Display Design OptionsChoosing a display design that complements your brand or products can really take your marketing efforts to the next level. You know what they say—presentation is everything. Aesthetically appealing trends like ultra-thin or bezel-less displays and massive video walls will dominate the digital signage space for years to come.
Eco-Friendly TechnologyIn recent years, businesses have become increasingly conscious of their environmental footprint, and many companies have developed corporate strategies for “going green.” As such, the technology behind digital signage is becoming more and more environmentally friendly—helping to reduce maintenance costs, while keeping up with consumer expectations and corporate responsibility.
Comporium Digital Signage Solutions
Heading into the new decade, it's clear that digital signage is here to stay. If you’re looking to take your marketing strategies to the next level with digital signage, Comporium can help.
Looking to take your marketing strategies to the next level with digital signage? Comporium can help. Comporium is a telecommunications leader offering a diverse and technologically rich suite of business solutions. To learn more, visit www.business.comporium.com or call (888) 740-5307 and schedule an appointment.