If you’ve got plans to up your marketing game, you’ve likely been weighing the benefits of hiring an agency or building an in-house team. Both options have their pros and cons, and the right choice varies from business to business. Here’s what to consider.
Brand Familiarity: When you have an internal marketing team, they really know your brand voice and objectives, which informs all their decisions. Digital marketing agencies will also learn about your organizations and goals, but it can take time.
Accessibility: With everyone is in the same building, internal teams are easy to access. Because digital marketing agencies are off-site, you’ll need to jump on a call or send an email instead.
Control: When you outsource your digital marketing, you share the responsibilities of your strategy. If you would prefer to have more control when it comes to planning and execution, an in-house team could be a better choice.
Talent Recruitment: Establishing an internal marketing department takes time and resources. Your HR team will need to create listings, vet candidates, and schedule interviews. If you would prefer a quicker process, hiring an agency could be a better option.
Expenses: Creating and maintaining an internal team is a big investment. The cost of salaries, benefits, and equipment could be drawback if you’re working with a restrictive budget. Before making a decision, you’ll need to take expenses into consideration.
Scalability: Ramping up a marketing department can be challenging. Digital marketing agencies have access to a diverse team with various skill sets, whereas an in-house team requires you to add new talent to grow with your business.
Digital Marketing Agency
Expertise: Working with a digital marketing agency can help your company get the most value and return on investment. Because they generally have experience with many different clients, an agency is well-versed in industry trends and best practices. In-house teams rely on a few individuals who likely haven’t worked with the vast number of clients an agency has.
Capabilities: When you hire an agency, you get access to skills and tools that in-house teams can’t match. If your business wants to try a new strategy, but has little to no experience with it, an agency has a large team that can back whatever it is you want to try.
Diverse Talent: When you have your marketing team in-house, you’ll likely hire team members who can help with a wide range of daily tasks, learning new skills as they go. With digital marketing agencies, you get a full team of specialists, each with vast knowledge in their individual fields. This can include social media, email, paid advertising, conversion rate optimization, SEO, design, copywriting, and more.
Location: There are countless digital marketing agencies to choose from, but not all of them will be local to your business. You might find the perfect agency for your organization, and realize they are located in a different time zone. If you value face-to-face interaction, an internal team may be a better choice.
Control: Companies that prefer to have complete control over marketing initiatives may not like handing off tasks. To achieve the best results with an agency, you’ll need to allow them the freedom to take your ideas and direction and run with it. For this reason, it is important to find a digital marketing agency you trust to achieve your brand goals.
Multiple Clients: Digital marketing agencies will have other clients to tend to throughout the year, whereas internal teams are focused solely on your organization. However, when you work with a quality agency, you will like they’re a part of your business and your team, so it shouldn’t be an issue.
Comporium Media Services
If you’re looking for a digital marketing agency that can deliver exceptional results for your business, we can help. CMS is a multi-service marketing agency—so whatever your goals may be, we can make them happen — from SEO keywords to new website launches and compelling social media posts.
Although our primary focus is in the digital space, we can meet your customers wherever they are—online, on the air or in print, with solutions that will generate and convert traffic while extending your reach. To learn more, visit www.comporiummediaservices.com.